[ set DATA_HOME $env(UNIWEB_DOC_ROOT) source $DATA_HOME/init.appl ] ±¤°íÀÇ ±âÈ£ÇÐ: ÄÁÅؽºÆ®(context)¿¡ Ãæ½ÇÇÑ ÅؽºÆ®(text)ºñÆòÀ» ÇâÇÏ¿©

Âü°í¹®Çå

 

°­¸í±¸(2001), ¡¸ Áö½ÄÀÎ ¸®Æ÷Æ® ¡¹, ¡¶ Áß¾ÓÀϺ¸ ¡· 10¿ù 24ÀÏÀÚ.

°­ÇöµÎ¤ý¿ø¿ëÁø¤ýÀü±ÔÂù(1998), ¡º Çö´ë ´ëÁß¹®È­ÀÇ Çü¼º ¡», ¼­¿ï´ëÇб³ ÃâÆǺÎ.

±è½ÂÇö¤ýÇÑÁø¸¸(2001), ¡º Çѱ¹»çȸ¿Í ÅÚ·¹ºñÀü µå¶ó¸¶ ¡», ÇÑ¿ï.

±èÁø¼Û(1999), ¡º Çö´ë¼ºÀÇ Çü¼º: ¼­¿ï¿¡ µý½ºÈ¦À» ÇãÇÏ¶ó ¡», Çö½Ç¹®È­¿¬±¸.

¸ñ¼öÇö(1993), ¡¸ ±Ù´ë ±¤°í 50³â ¡¹, Çö½Ç¹®È­¿¬±¸, ¡º ±¤°íÀÇ ½ÅÈ­, ¿å¸Á, À̹ÌÁö ¡», Çö½Ç¹®È­¿¬±¸, pp. 244 - 267.

½ÅÀμ·(1998), ¡º Çѱ¹±¤°í»ç ¡», ³ª³².

Á¤¼øÀϤýÀåÇѼº(2000), ¡º Çѱ¹ TV 40³âÀÇ ¹ßÀÚÃë: TV ÇÁ·Î±×·¥ÀÇ »çȸ»ç ¡», ÇÑ¿ï.

Çö½Ç¹®È­¿¬±¸(1993), ¡º ±¤°íÀÇ ½ÅÈ­, ¿å¸Á, À̹ÌÁö ¡», Çö½Ç¹®È­¿¬±¸.

ȲÀμº¤ý¿ø¿ëÁø Æí( 1997), ¡º ¾ÖÀÎ: TV µå¶ó¸¶, ¹®È­ ±×¸®°í »çȸ ¡», Çѳª·¡.

Barthes, Roland(1972), Mythologies, New York : Hill and Wang.

Beetham, Margaret(1996), A Magazine of Their Own : Domesticity and Desire in the Woman's Magazine, 1800 - 1914, London: Routledge.

Berger, John(1972), Ways of Seeing, London: Penguin Books(°­¸í±¸ ¿ª<1987>, ¡º ¿µ»óÄ¿¹Â´ÏÄÉÀ̼ǰú »çȸ ¡», ³ª³²).

Belk, Russel(1995), "Studies in the New Consumer Behavior," in Daniel Miller (ed.), Acknowledging Consumption : A Review of New Studies, London : Routledge, pp. 58 - 95.

Bonney, Bill & Helen Wilson(1990), "Advertising and the Manufacture of Difference," in Manuel Alvarado & John O. Thompson (eds.), The Media Reader, London : BFI, 181 - 198.

Bourdieu, Pierre(1993), The Field of Cultural Production : Essays on Art and Literature, New York: Columbia University Press.

Chaney, David(1994), The Cultural Turn : Scene - setting Essays on Contemporary Cultural History, London : Routledge.

-----------(1996), Lifestyles, London : Routledge.

Corner, John(1999), Critical Ideas in Television Studies, Oxford : Clarendon Press.

Dyer, Gillian(1982), Advertising as Communication, London : Methuen.

Fiske, John(1990), Introduction to Communication Studies, 2nd edition, London : Routledge(°­Å¿Ϥý±è¼±³² ¿ª<1997>, ¡º ¹®È­ Ä¿¹Â´ÏÄÉÀ̼ǷР¡», ÇѶæ).

Flitterman, Sandy(1983), "The Real Soap Operas : TV Commercials," in E. Ann Kaplan(ed.), Regarding Television, Los Angeles : AFI, pp. 84 - 96.

Franco, Jean(1986), "The Incorporation of Women : A Comparison of North American and Mexican Popular Narrative," in Tania Modleski(ed.), Studies in Entertainment : Critical Approaches to Mass Culture, Bloomington: Indiana University Press, pp. 119 - 138.

Goffman, Erving(1979), Gender Advertisements, Cambridge : Harvard University Press.

Goldman, Robert(1992), Reading Ads Socially, London : Routledge.

-------------- & Stephen Papson(1996), Sign Wars : The Cluttered Landscape of Advertising, New York : Guilford Press.

------------------------------(1998), Nike Culture, London : Sage.

Hall, Stuart(1980), "Encoding / Decoding," in Stuart Hall et al.(eds.), Culture, Media, and Language, London : Hutchinson, pp. 128 - 138.

Hebdige, Dick(1979), Subculture : The Meaning of Style, London : Routledge.

Hirschman, Elizabeth, ed.(1989), Interpretive Consumer Research, Provo : Association for Consumer Research.

----------------- & Morris Holbrook(1992), Postmodern Consumer Research : The Study of Consumption as Text, Newbury Park : Sage.

Jhally, Sut(1987), The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society, New York : St. Martin's Press(À±¼±Èñ ¿ª <1996>, ¡º ±¤°í¹®È­: ¼ÒºñÀÇ Á¤Ä¡°æÁ¦ÇÐ ¡», Çѳª·¡).

Lears, T. J. Jackson(1994), Fables of Abundance : A Cultural History of Advertising in America, New York : Basic Books.

Lee, Keehyeung(2000), "Tracking Down the Other Modernity in Colonial Korea : A Critical Review of Jinsong Kim's 'The Formation of Modernity : Permit the Dance Halls in Seoul,'" Inter - Asia Cultural Studies. 1. pp. 197 - 201.

Leiss, William, Stephen Kline, and Sut Jhally(1986), Social Communication in Advertising : Persons, Products, and Images of Well - Being, London : Methuen.

Leymore, Varda Langholz(1975), Hidden Myth : Structure and Symbolism in Advertising, New York : Basic Books.

Lury, Celia(1996), Consumer Culture, New Brunswick : Rutgers University Press.

Marchand, Roland(1985), Advertising the American Dream : Making Way for Modernity, 1920 - 1940, Berkeley : University of California Press.

McCarcken, Ellen(1993), Decoding Women's Magazines : From Mademoiselle to Ms., New York : St. Martin's Press.

McCracken, Grant(1990), Culture and Consumption, Bloomington : Indiana University Press.

Mick, David(1986), "Consumer Research and Semiotics : Exploring the Morphology of Signs, Symbols, and Significance," Journal of Consumer Research, 13, pp. 196 - 213.

Modleski, Tania(1997), "Another World? : Daytime Television and Women's Work in the Home," in Peter Gabian(ed.), Mass Culture and Everyday Life, New York : Routledge, pp. 111 - 118.

Mort, Frank(1996), Cultures of Consumption : Masculinities and Social Space in Late Twentieth - Century Britain, London : Routledge.

Nixon, Sean(1996), Hard Looks : Masculinities, Spectatorship and Contemporary Consumption, New York : St. Martin's Press.

Nava, Mica et al., eds.(1997), Buy This book : Studies in Advertising and Consumption, London : Routledge.

Ohmann, Richard(1996), Selling Culture : Magazines, Markets and Class at the Turn of the Century, London : Verso.

Sherry, John(1987), "Advertising as a Cultural System," in Jean Umiker - Sebeok(ed.), Marketing and Semiotics : New Directions in the Study of Signs for Sale, Berlin : Mouton de Gruyter, pp. 441 - 461.

Slater, Don(1997), Consumer Culture and Modernity, Cambridge : Polity Press.

Williams, Raymond(1974), Television : Technology and Cultural Form, New York : Schocken Books.

----------------(1980), "Advertising : The Magic System," in Problems in Materialism and Culture, London : Verso, pp. 170 - 195.

Williamson, Judith(1978), Decoding Advertisements : Ideology and Meaning in Advertising, London: Marion Boyars(¹ÚÁ¤¼ø ¿ª <1998>, ¡º ±¤°íÀÇ ±âÈ£ÇÐ : ±¤°í Àбâ, ±× ÀÇ¹Ì¿Í À̵¥¿Ã·Î±â ¡», ³ª³²).

---------------(1986), ¡°Woman is an Island : Femininity and Colonization,¡± in Tania Modleski(ed.), Studies in Entertainment : Critical Approaches to Mass Culture, Bloomington : Indiana University Press, pp. 99 - 118.

Winship, Janice(1987), Inside Women's Magazines, London : Pandora