참고문헌
강명구(2001), 「 지식인 리포트 」, 《 중앙일보 》
10월 24일자.
강현두ㆍ원용진ㆍ전규찬(1998), 『 현대
대중문화의 형성 』, 서울대학교 출판부.
김승현ㆍ한진만(2001), 『 한국사회와 텔레비전 드라마 』, 한울.
김진송(1999), 『 현대성의 형성: 서울에 딴스홀을 허하라 』,
현실문화연구.
목수현(1993), 「 근대 광고 50년 」, 현실문화연구,
『 광고의 신화, 욕망, 이미지 』, 현실문화연구, pp. 244
-
267.
신인섭(1998), 『 한국광고사 』, 나남.
정순일ㆍ장한성(2000), 『 한국 TV 40년의 발자취: TV 프로그램의 사회사
』, 한울.
현실문화연구(1993), 『 광고의 신화, 욕망,
이미지 』, 현실문화연구.
황인성ㆍ원용진 편( 1997), 『
애인: TV 드라마, 문화 그리고 사회 』, 한나래.
Barthes, Roland(1972), Mythologies, New York : Hill
and Wang.
Beetham, Margaret(1996), A Magazine of Their
Own : Domesticity and Desire in the Woman's Magazine,
1800 - 1914, London: Routledge.
Berger, John(1972),
Ways of Seeing, London: Penguin Books(강명구 역<1987>,
『 영상커뮤니케이션과 사회 』, 나남).
Belk, Russel(1995), "Studies in the New Consumer Behavior,"
in Daniel Miller (ed.), Acknowledging Consumption :
A Review of New Studies, London : Routledge, pp. 58
-
95.
Bonney, Bill & Helen Wilson(1990), "Advertising
and the Manufacture of Difference," in Manuel Alvarado
& John O. Thompson (eds.), The Media Reader, London
:
BFI, 181 - 198.
Bourdieu, Pierre(1993), The Field of
Cultural Production : Essays on Art and Literature, New
York: Columbia University Press.
Chaney, David(1994),
The Cultural Turn : Scene - setting Essays on Contemporary
Cultural History, London : Routledge.
-----------(1996),
Lifestyles, London : Routledge.
Corner, John(1999),
Critical Ideas in Television Studies, Oxford : Clarendon
Press.
Dyer, Gillian(1982), Advertising as Communication,
London : Methuen.
Fiske, John(1990), Introduction to
Communication Studies, 2nd edition, London : Routledge(강태완ㆍ김선남 역<1997>, 『 문화 커뮤니케이션론 』,
한뜻).
Flitterman, Sandy(1983), "The Real Soap
Operas : TV Commercials," in E. Ann Kaplan(ed.),
Regarding Television, Los Angeles : AFI, pp. 84 - 96.
Franco, Jean(1986), "The Incorporation of Women
:
A Comparison of North American and Mexican Popular Narrative,"
in Tania Modleski(ed.), Studies in Entertainment : Critical
Approaches to Mass Culture, Bloomington: Indiana University
Press, pp. 119 - 138.
Goffman, Erving(1979), Gender
Advertisements, Cambridge : Harvard University Press.
Goldman, Robert(1992), Reading Ads Socially, London
:
Routledge.
-------------- & Stephen Papson(1996), Sign
Wars : The Cluttered Landscape of Advertising, New York
:
Guilford Press.
------------------------------(1998),
Nike Culture, London : Sage.
Hall, Stuart(1980), "Encoding / Decoding," in Stuart Hall et al.(eds.),
Culture, Media, and Language, London : Hutchinson, pp.
128 - 138.
Hebdige, Dick(1979), Subculture : The Meaning
of Style, London : Routledge.
Hirschman, Elizabeth, ed.(1989), Interpretive Consumer Research, Provo
: Association
for Consumer Research.
----------------- & Morris
Holbrook(1992), Postmodern Consumer Research : The Study
of Consumption as Text, Newbury Park : Sage.
Jhally,
Sut(1987), The Codes of Advertising : Fetishism and
the Political Economy of Meaning in the Consumer Society,
New York : St. Martin's Press(윤선희 역 <1996>, 『 광고문화:
소비의 정치경제학 』, 한나래).
Lears, T. J. Jackson(1994), Fables of Abundance : A Cultural History of Advertising
in America, New York : Basic Books.
Lee, Keehyeung(2000),
"Tracking Down the Other Modernity in Colonial
Korea : A Critical Review of Jinsong Kim's 'The Formation
of Modernity : Permit the Dance Halls in Seoul,'"
Inter - Asia Cultural Studies. 1. pp. 197 - 201.
Leiss,
William, Stephen Kline, and Sut Jhally(1986), Social
Communication in Advertising : Persons, Products, and
Images of Well - Being, London : Methuen.
Leymore, Varda
Langholz(1975), Hidden Myth : Structure and Symbolism
in Advertising, New York : Basic Books.
Lury, Celia(1996), Consumer Culture, New Brunswick
: Rutgers University
Press.
Marchand, Roland(1985), Advertising the American
Dream : Making Way for Modernity, 1920 - 1940, Berkeley
:
University of California Press.
McCarcken, Ellen(1993),
Decoding Women's Magazines : From Mademoiselle to Ms.,
New York : St. Martin's Press.
McCracken, Grant(1990),
Culture and Consumption, Bloomington : Indiana University
Press.
Mick, David(1986), "Consumer Research
and Semiotics : Exploring the Morphology of Signs, Symbols,
and Significance," Journal of Consumer Research,
13, pp. 196 - 213.
Modleski, Tania(1997), "Another
World? : Daytime Television and Women's Work in the Home,"
in Peter Gabian(ed.), Mass Culture and Everyday Life,
New York : Routledge, pp. 111 - 118.
Mort, Frank(1996),
Cultures of Consumption : Masculinities and Social Space
in Late Twentieth - Century Britain, London : Routledge.
Nixon, Sean(1996), Hard Looks : Masculinities, Spectatorship
and Contemporary Consumption, New York : St. Martin's
Press.
Nava, Mica et al., eds.(1997), Buy This book :
Studies in Advertising and Consumption, London : Routledge.
Ohmann, Richard(1996), Selling Culture : Magazines,
Markets and Class at the Turn of the Century, London
:
Verso.
Sherry, John(1987), "Advertising as a
Cultural System," in Jean Umiker - Sebeok(ed.),
Marketing and Semiotics : New Directions in the Study
of Signs for Sale, Berlin : Mouton de Gruyter, pp. 441
-
461.
Slater, Don(1997), Consumer Culture and Modernity,
Cambridge : Polity Press.
Williams, Raymond(1974), Television :
Technology and Cultural Form, New York : Schocken Books.
----------------(1980), "Advertising : The Magic
System," in Problems in Materialism and Culture,
London : Verso, pp. 170 - 195.
Williamson, Judith(1978),
Decoding Advertisements : Ideology and Meaning in Advertising,
London: Marion Boyars(박정순 역 <1998>, 『 광고의 기호학
:
광고 읽기, 그 의미와 이데올로기 』, 나남).
---------------(1986), “Woman is an Island : Femininity and Colonization,”
in Tania Modleski(ed.), Studies in Entertainment : Critical
Approaches to Mass Culture, Bloomington : Indiana University
Press, pp. 99 - 118.
Winship, Janice(1987), Inside Women's
Magazines, London : Pandora
|