[ set DATA_HOME $env(UNIWEB_DOC_ROOT) source $DATA_HOME/init.appl ] 한국 공익광고의 현황, 문제점 및 과제

Abstract

The current situation, the problem, and the remained task of the public-service advertising in korea

Chung, Byung Sup
Major in Advertising and Public Relations
Graduate School of Mass Communications
Chung-Ang University

Lyi, DeRyong, Ph.D.
Professor of Advertising and Public Relations
Chung-Ang University

First of all, this study shows that the beginnings of the public-service advertising in Korea. Also, comparing with those in other countries-USA, Japan, it investigates the specific point, the current situation, the problem, and the remained task of the public service advertising in Korea.

 

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