References
Barrett, Fred. Names That Sell: How to Create Great
Names for Your Company, Product, or Service. Portland:
Alder Press, 1995.
Bergh, B.V. Adler, K. and Oliver, L. (1987), "Linguistic
distinction among top brand names," Journal of
Advertising Research, August/September, pp.39-44.
Chan, A.K.K. and Y.Y. Huang (2001), "Chinese
brand naming: a linguistic analysis of the brands of
ten product categories," Journal of Product and
Brand Management, Vol.10 No.2, pp.103-119.
Charmasson, H. (1988), The Name Is the Game-How to
Name a Company or Product, Dow Jones-Irwin, Homewood,
IL.
Foden, Athol. "What's that Dot Com? Following
the Herd off the Naming Cliff." Software Development
Forum News, October 2000: 1, 19.
Fromkin, V. (2000), Linguistics: An introduction
to Linguistic Theory. Oxford: Blackwell.
Gundersen, Glenn A., Trademark Searching: A Practical
and Strategic Guide to the Clearance of New Marks in
the United States. New York: International Trademark
Association, 2000.
Harper, Laurel. "What's in a Name?" How:
Design Ideas at Work October 1999: 144-150.
Huang, Y.Y. and Chan, A.K.K. (1997(1)), "Chinese
brand naming: from general principles to specific rules,"
International Journal of Advertising, Vol.16 No.4, pp.320-35.
Huang, Y.Y. and Chan, A.K.K. (1997(2)), "Brand
naming in China: a linguistic approach," Marketing
Intelligence & Planning, Vol.15 No.5, pp.227-34.
Huang, Y.Y. and Chan, A.K.K. (2001), "Principles
for brand naming in Chinese: the case of drinks,"
Marketing Intelligence & Planning, Vol.19 No.5,
pp.309-18.
Javed, Naseem. Naming for Power: Creating Successful
Names for the Business World. Mississaauga, Ontario:
Linkbridge Publishing, 1993.
Lee, H-W (1998), "Advertising Slogans and Brand
Naming: A Linguistic Approach," Advertising Research,
Vol.40, pp.125-145.
McGrath, Kate and Stephen Elias. Trademark: Legal
Care for Your Business and Product Name. Berkeley, CA:
Nolo Press, 1997.
Park, K-S. (1999), Arumtaun Urimal Kakkugi 'Cultivating
our tongue (in Korean)'. Jipmwundang Publising Co. Seoul,
Korea.
Parker, F and Riley, K. (2000), Linguistics for Non-Linguists.
(3rd ed.) Allyn & Bacon. MA.
Ries, Al and Laura. The 22 Immutable Laws of Branding:
How to Build a Product or Service into a World-Class
Brand. New York: Harper Business, 1998.
Ries, Al and Laura. The 11 Immutable Laws of Internet
Branding. New York: Harper Business, 2000.
Robertson, K. (1989), "Strategically desirable
brand name characteristics," Journal of Consumer
Marketing, Vol. 6 No. 4, pp.61-71.
Trout, Jack and Steve Rivkin. Differentiate or Die:
Survival in Our Era of Killer Competition. New York:
John Wiley & Sons: 2000.
|